While it has held the number-one spot for quite some time, other smaller players have closed the gap over the years, so Baidu’s lead is not quite as convincing as it once was. With a market share of around 82.47% (as of September 2021), Baidu is the most popular search engine for both advertisers and consumers. In this blog post, we take a closer look at the top search engines in China, and give you our top tips for succeeding in search engine marketing in China. Instead, China has its own unique landscape of search engines. For one thing, Google is not accessible within China’s Great Firewall. The first thing to be aware of is that Chinese search engine marketing is quite different to Western search engine marketing. Just as in the West, Chinese internet users frequently turn to search engines to gauge trends and research products, which is why it’s so important for brands wanting to break into the Chinese market to have a strong presence on Chinese search engines. They provide Crowd Marketing Links (Crowdo Links), which work great for SEO and Web Traffic.Of the over 979 million internet users in China, 78% used search engines (as of September 2021) – that’s over 771 million people. Having high-quality backlinks directing to your website should be a major factor in your overall SEO strategy.
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